Mellow Mummy: The Sunday Review - Lovea Shampoo aka My Shampoo Snobbery : Taking life as it comes...

Sunday 30 May 2010

The Sunday Review - Lovea Shampoo aka My Shampoo Snobbery

In the first of two reviews today, I'm going to tell you about my shampoo snobbery. I'm really fussy about shampoo. In my entire life I have tried about a gazillion different brands but have found only 3 shampoos that I like enough to go back to. One of them stops hair loss so was really only useful after I stopped breast feeding, one of them costs far too much for it to be my every day shampoo and the other... well... given my general leaning towards all things natural and kind to your skin, I'm slightly embarrassed to admit, is Pantene.

So, when I was recently asked to try Lovea's Moroccan Argan Brilliance Shine Shampoo, the green, natural-cosmetics-loving side of me thought, “ooh”, while the practical, shampoo-snob in me though “bah”. I was prepared to give it a try.

Lovea is a French brand of certified organic hair and body products. Lovea has been recently launched in the UK by mypure.

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It took me a while to work out that Argan is actually an ingredient, and not just a groovy-sounding name! Argan oil is a traditional Moroccan ingredient used to bring hair and skin back to life. This shampoo is specifically designed to wake up previously dull and lifeless hair. At present, it is 8 weeks since I had my hair cut and several months since I last had it coloured. My hair is definitely dull and lifeless but I'm waiting until just before our holiday to have it done. In the meantime, I shall perk my hair up a bit with Lovea.

The shampoo smells great and produces a good lather (something that is very rare in paraben-free cosmetics). I found that it left my hair with that wonderful feeling of being TOTALLY clean. I pay good money for that feeling at the hairdressers, and when I buy my salon shampoo products so it is great to be able to reproduce it with something less damaging to me, my hair and the environment. My hair feels a lot lighter and cleaner after using it than it does with my trusty Pantene.

Lovea shampoos are not expensive (they're not cheap either... just above normal really at about £4!). As an organic, natural alternative to supermarket and salon brands I think its great value and I'm happy to add it to my list of Emma-approved shampoos!
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