Mellow Mummy: Avon Anew Genics Treatment Cream Review : Taking life as it comes...

Sunday 18 March 2012

Avon Anew Genics Treatment Cream Review

avon anew genics treatment cream
It is many many years since I've tried any Avon products so I was really interested to find out how things had changed when asked to review the Avon Anew Genics Treatment Cream. My first glance through the latest Avon campaign catalogue showed that the product range had grown much wider since I last came in contact with Avon during my late teens - it also seemed a lot more glamourous than I remembered with gorgeous sparkly images of Alesha Dixon sporting some Avon classics on the front cover.

The Anew Genics range by Avon is a set of Anti-Ageing skincare products. My gut feeling is that they are targeted at a slightly older age range than me (judging by the age of the customers who comment on the product with some very positive reviews at the Avon shop) but I've always been a strong supporter of using anti-ageing products from your thirties onwards as a means of prevention, rather than cure (!) for the signs of ageing.

The Anew Genics Treatment Cream is a very thick and luxurious moisturising cream available in a 30ml pot. The normal price is £23 but it is currently on special offer.

The cream uses Avon's 'YouthGen' technology which contains ingredients that target dull skin, colour spots and wrinkles; it also claims to firm up the skin. My initial reaction to the product was that the texture was brilliant for a night cream - thick but not cloying. The scent is very strong and is not a natural fragrance - it reminds me of some of the fragrances Avon sell (you can try the fragrances on the scratch and sniff pages of the catalogue!) - once again I would think that the scent is targeted at the older lady.

I have been using the Genics treatment cream at night for the past fortnight now and I would certainly agree with the claim that it improves the firmness of the skin, particularly around the tops of my cheekbones. I haven't yet seen any improvement in skintone and, thankfully, I don't yet have any wrinkles to reduce!
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